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A cardiod is a polar pattern that resembles a heart shape.  "Cardi" is a Greek root word for 'heart'.  That is why it is called a cardiod; because the pattern is heart-shaped.


The pattern is to demonstrate just how the mic itself hears.



Notice that its hearing is skewed twards the round side. 

Much like a beam antenna works - BTW.


There are other kinds of mic patterns.  Such as omni-directional (hears 360 degrees, just like an omni-directional vertical antenna does) and bi-directional (hears in two directions, just like a horizontal dipole does).


A dynamic mic is so-called because it uses a voice coil moving in a magnetic field (just like a very small, yet efficient speaker).  A condenser mic uses a thin diaphragm charged with current (acting like a capacitor which is very sensetive to ultra slight changes in current).  A ribbon mic uses a moving coil suspended close to a magnet (similar but not the same as a dynamic element does).


A microphone that has a flat, uncolored frequency response will not color the sound.  All stock or power CB mics add a lot of color that you just won't hear from a quality mic.  "Color" refers to a frequency response that is anything but flat.  Odd peaks in a freq response will make for an unnatural sound.  Getting a mic with a real natural sound is recommended.  Especially condenser mics; this is why they are used so often and prized in the recording industry.  A cardiod pattern is the preferred pattern for radio use.  You wouldn't want to get ambient sound when transmitting; you only want your voice to be picked up and nothing else.