sportygreg,
The first two things that come to mind are that the antenna wasn't 'tuned' correctly, or the thing just wasn't any good. (Does NOT mean I think you had to have tuned it wrong.)
Very short antennas are sort of like 'experts'. 'Experts' know more and more, about less and less, till they know everything about nothing. (I am an 'expert', by the way.) So, very short antennas tend to be VERY difficult to tune because they usually are only 'match-able' on very small selections of frequencies. Small enough that you can pass the 'matched' frequency and only see a 'twitch' of the SWR needle, easy to miss.
Then again, you might have bought a piece of junk. I don't have the slightest idea.
Ain't all this stuff fun?
- 'Doc