The problem is multi faceted. You have a company that makes the cheapest versions of every ham product imaginable. They also fabricate alot of what they sell. Good labor aint cheap and cheap labor aint good. On top of that hams are cheap tbh. The only way to make a profit in the amp business, even in the lowly cb side, is get parts as cheap as possible, make stuff yourself, and deal in volume. They did all three. It still wasnt enough. Think about it, you used to be able to get the AL 811 for less than 800 bucks. I mean that was positively CB radio prices. And they sold a ton of them but certainly not enough to keep them in business. And it's a tough ask to ask more than $1,000 from a hamster for multiband amplifier that does 1500 watts. I mean look at the market, there's literally a cottage industry keeping Heath kit 220s and Drake's alive when they should have been long buried at this point. Hams are cheap and they're going to stay that way. It's tough to try to coax $8,000 plus from somebody. The guys in that market aren't going to buy an ameritron, they're going to buy something else.
Most people don't even know they actually have a sheet metal shop and they stamp all their own cases for all their own products. They wind their own baluns, this symbol a lot of their meters and stuff in house, that's insane nowadays.
Couple that with a labor rate and a burden rate that's gone through the roof for businesses, even in mississippi, and it's easy to see how they would struggle to stay in business selling $250 analyzers. Who's going to buy them? Nobody. And if anybody does they're going to buy the trademark and ship all the production off to China. If it was me I would throw all the amplifiers out of the line and sell rebranded vnas.
Aside from their parts, almost everything else is available elsewhere. I would never get involved in the amplifier business professionally.
I mean just look at the transceiver market there's a reason why all the good radios are made in Japan and China.