As I recall from the days of the 23-channel CB radios, channel "16 LSB" was only for SSB use. Then in the middle 70s came the first of the 40-channel CB radios with or without SSB. At that time channels "36 to 40 LSB" were used (not delegated) as the SSB channels. Sure there were AMers that got in there, but it was mayhem as the skip all over the world was also using LSB during that cycle. No one used USB and would sometimes interfere if they did with those on LSB. At that same time, the free bands also used LSB, then USB use came many years later into the 80s or 90s IIRC. As the population has grown and skip cycles have come and gone so has the use of using either LSB or USB in the free bands, but channels 36 to 40 have stayed LSB.
The free bands were there long before the 40-channel radios came out in the 70s. Kenwood, Yaesu, Icon, and anything else that could be modified to use 11 Meters were the radios of choice back then. The people using them had their own private frequencies (not channels) be it LSB or USB. Is there really a difference? I've heard DSB from some, that's being on both USB or LSB at the same time.
I guess you had to be there in the 70s rather than just questioning why now. The answer to "why LSB" would be that it just evolved in North America from the beginning of the 40-channel radio in the 70s.
My 2 cents just got spent......
73