1. Well I have purchased runs of coax before that had a factory mended patch in the coax, and there was an SWR bump in the line when running RF thru it. In this case is was pretty easy to find, because there was a modest bump in the coax that you can feel by hand. I returned the coax for replacement and that was it. Most reputable dealers will check a run for just such occurances, because manufactures do make mends when the run is short or gets damaged somehow during production.
2. If you can't find a physical bump then check the line for thru put, using a good dummy load and a meter at the far end. Depending on the quality of the line, at 75 feet you probably should show with 100 watts in maybe 90+ watts out if RG/8, and maybe 80-90 watts thru if RG8X. Smaller line will show less, but it really depends on the quality of the line.
Personally I doubt it is no 2, because whenever I have found a line that showed little thru put, it ordinarily would show very little SWR as well, when checked for SWR with RF thru the line. Your line is not showing that, (attenuation.) In these cases it was always deterioration due to long time exposure to water in the coax that had started the copper shield to oxidize and turn green or black. In setups like this the resistance was increased for the whole line and made the antenna appear unusually broad banded as well when it should not show this tendency.
It could also be a transformer affect due to the line that just so happens to show such a SWR at the end of 75'. You can check that by adding about 10' to the line length using a barrel connector and a 10' jumper. Then check SWR and see if it changes with the line connected to your antenna. Don’t use a dummy load in this case, because the condition is usually magnified, as the match in the antenna system gets worse, farther away from resonance.