You ready for this??
SWR isn't something that's directly useful. It's only a 'sort of' measurement of the things that are able to be changed and thereby make tuning an antenna system possible. There's no really cheap or common way of measuring the thing that determine how good an antenna is matched to the feed line and the transmitter. That thing is called impedance, which is composed of two other thingys called reactance and resistance. To make all this just a little bit more complicated, that reactance thing can be either positive or negative (which can also be called inductive or capacitive reactance). When that reactance is combined with resistance and called impedance, it can be more than, less than, or the same as, the impedance at the input of the antenna. If the impedances are the same at the antenna's input as that of the feed line and the output of the transmitter, then things are good and you have an SWR of 1:1, or, very dammed close to it which since that transmitter, feed line, and antenna are all man-made and so subject to errors. SWR tells you if the impedance match is close, but, if it isn't close, that SWR meter has no idea which direction the impedance/reactances are off, can't tell positive/inductive from negative/capacitive reactance from each other. Just that they aren't 'close' and sort of how far 'off' they are. It can't tell you which direction, or how much things have to be adjusted.
There's another part of this that you should be aware of. Some reactances combined with some resistances appear to an SWR meter to be just what you are looking for, a 1:1 SWR. The only problem with that is that reactances do not contribute to radiation or dissipation of power. Only reisitance does that. So, if that combination of reactances and resistance doesn't equal 'zero' reactance and 50 ohms resistance (what most transmitters are looking for), then some power just doesn't get to the antenna to be turned into a radiated signal. That's the so-called 'loss' from SWR. That's sort of like thinking there's a problem with how you're measuring tire air pressure, when the actual problem is a leak some where. Fix the leak and no more problems. Fix the impedance mismatch and there's no more SWR problems. That air pressure gage and an SWR meter can tell you there's a 'leak', but not where or how to fix it. That's when knowing something about tires/antennas comes into play.
And if all that isn't bad enough, there's almost always more than one way of fixing a 'leak'/mismatch. Some better than others. And from here, this analogy breaks down real quickly, so time to start learning. "Holy 'shirt'! More books!" ... yeah but it's a lot easier than making all them @#$ mistakes.
- 'Doc