alot of it has to do with the male ego, macho prestige thing! lol.
wanting to be the envy of everyone in their neighborhood.
(ooooh he has a super penetrator he is 10-8) or (my super penetrator is THE BEST ANTENNA EVER MADE!!!!) and no one will argue with him either so he feels like a god. yeah they are good but if you pay 350 for one you are either rich or just not knowledgable. (did i spell that right?) who cares.