There really isn't a 'max' for AM carrier, but about 1/4 of CW is about right. Figuring that the tube's max plate dissipation is about 800 watts, that's a pretty good 'goal' for output power. It'll probably do more than that, but just consider that 'extra' as a sort of bonus. It won't make that much difference in how the signal is heard anyway.
The power output meter is a terrible way to 'judge' any amplifier's state of 'health'. Keeping a careful eye on those meters in the amplifier, not exceeding the stated values in the manual, are -the- way to do it. Theres a very good reason those recommended max readings are there, mainly having to do with $$$ out of your pocket, and a less than optimal signal. Not to mention the bangs/pops/'tinks' that can be a result of not following the recommendations. Just treat it like you have to pay for it, that ought'a work...
- 'Doc