I'm on the fence. I have been hearing Boris and Sergei for a couple weeks now and even talked to Boris one day. I was fairly certain it was all a big hoax, but a couple times now I have heard the "ISS" station when there was absolutely NO other conditions on the band, so now I'm not so sure it's a hoax. Also he fades out and then comes back in about 1.5 hours later, which is indeed the orbital cycle of the ISS.
As well, the communications specialist on board ISS at the moment does have Sergei as his second name, so I think it isn't beyond the realm of possibility. He told me he was using a helical antenna on board that can be tuned for a large number of frequencies including 27 MHz.
On the other side of the coin, he told me he was over Canada when the online tracking map showed the ISS over New Zealand, so there's that. But I do wonder if the online map is even accurate.........
It's certainly been the number 1 subject of discussion on the airwaves the last week or so ! And if it is a hoax, it's much more entertaining than the 1111 guy and his ilk.