Depends on what I'm trying to do with the radio. On most modern radios the important thing is to not be doing what I call "shooting blocks" or blasting outside the
ALC range.... but if I'm pushing the radio hard getting peaks up to 2/3rds or more is
common, if I see overshoot off the end of the scale in testing I back it down until it stops happening.
Another thing that gets confusing to some people, is the ALC is going to change on power levels. So for example radio is wide open, to get mid or most of the ALC deflection, I'll have to crank the mic gain up a bit. Crank the power back down, and if you don't bring the gain down too, you'll be overdriving the radio at lower output
levels.
The "I only like a little deflection" people likely aren't getting the full output out of their
radio, unless its a rig with peculiar requirements etc. (like the ZD mentioned above, that would certainly qualify).
-Mike