It can be a loaded question, plus where to load an antenna has been discussed before, including earlier today in another thread in the same section of this forum three hours before you posted your question the first time...
I always recommend search, there is a ton of information on this forum, more than you ever knew you wanted to know...
In the realm of theory, moving the coil towards the tip will make it more efficient. That being said there is also a cost for moving the coil away from the feedpoint.
A coil is a current based device, and is the most effective where there is the most current. The feedpoint, in the case of your dipole, and in the case of mobile antennas, is the point where this current is the strongest. If you move the coil away from the feedpoint, there is less current for it to work with, which has the effect of making it more efficient, but also has the effect of making the coil less effective. To get the same amount of shortening further up the antenna, the coil needs to be larger. The problem with that is a larger coil will be less efficient than a smaller coil, so for a given antenna length, you end up with close to the same losses to efficiency.
In the real world, take your pick, you won't notice the difference between any of those...
Of course, the best option, if possible, is to use full length whips, but that wasn't the question...
The DB