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This day in age you need to have a web presence, social media and consistent advertising via videos to survive. The dynamic is much different from 10 to 20 years back. If you don't adapt, you don't survive.
On the other hand we have two brick and mortar that survive precisely because they don't buy into the whole social dynamic. They just do business.

Their prices aren't inflated by premium location lease, ad costs, graphical web pretense, or even bread and circuses. The just consistently provide great service and outstanding product. Yes you can order online but their catalog is more like a mailing list and you phone in the order. You have to talk to a live warm body in order to place your, umm, order. How strange is that?

In both cases the business bought the ground they're on years ago. It could be said now that the ground is worth more than the business but then dozens loose their jobs and the revenue stream dies, all to realize a one time profit from the property sale that is subject to capitol gains. Oh, and get nothing for the business because of its niche market and inventory, operations vs liquidation costs. Not to mention all the pesky details surrounding employees. You know, insurance, unemployment, retirement, medical, dental...

Draw your own conclusions here. I still believe that good business is good business.
 
The just consistently provide great service and outstanding product. Yes you can order online but their catalog is more like a mailing list and you phone in the order. You have to talk to a live warm body in order to place your, umm, order. How strange is that?
One fine example is Davis RF. They offer a great selection of coax (and lotsa other good stuff) at competitive prices and reasonable shipping. You do have to call to place an order but it's a quick, easy process and if you have any questions/issues a human actually responds. No Faceplant, Twit or other such nonsense required. Good folks.

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I finally bit the bullet and bought an AT6666pro. Purchased it online from Scott's Radios because of the recommendations from many forum members that I know and trust. I couldn't be happier. Michael's post-order follow up has been exceptional. Even up to his posting a Utube of him aligning and bench testing the exact radio I had purchased. Totally unexpected and above and beyond. This kind of personal service will bring me back as a repeat customer again and again.

- J.J. 399
 
On the other hand we have two brick and mortar that survive precisely because they don't buy into the whole social dynamic. They just do business.

Their prices aren't inflated by premium location lease, ad costs, graphical web pretense, or even bread and circuses. The just consistently provide great service and outstanding product. Yes you can order online but their catalog is more like a mailing list and you phone in the order. You have to talk to a live warm body in order to place your, umm, order. How strange is that?

In both cases the business bought the ground they're on years ago. It could be said now that the ground is worth more than the business but then dozens loose their jobs and the revenue stream dies, all to realize a one time profit from the property sale that is subject to capitol gains. Oh, and get nothing for the business because of its niche market and inventory, operations vs liquidation costs. Not to mention all the pesky details surrounding employees. You know, insurance, unemployment, retirement, medical, dental...

Draw your own conclusions here. I still believe that good business is good business.
kop you pretty much summed it up.diffrent item but a razor shop ive bought from sine they started went no phone contac. ive got an order thats setting somewhere ,never got to usps and 5 emails no reply so time to call my bank n get them involved
 
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I finally bit the bullet and bought an AT6666pro. Purchased it online from Scott's Radios because of the recommendations from many forum members that I know and trust. I couldn't be happier. Michael's post-order follow up has been exceptional. Even up to his posting a Utube of him aligning and bench testing the exact radio I had purchased. Totally unexpected and above and beyond. This kind of personal service will bring me back as a repeat customer again and again.

- J.J. 399
it sounds great too jj
 
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Reactions: secret squirrel

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