I suppose I live in fantasy-land then considering that I witnessed a very tangible and statistically significant increase in the distance covered under a full-bar full-quieting signal. The magic elves must be up to their antenna magic again ;-)
No, you merely don't understand antenna theory.
If you're using a horizontal dipole and the other station you're communicating with via ground wave is using a vertical antenna you'll see an automatic 20dB loss due to being different polarities than you would if you were both using the same polarity. So if you then switched to a vertical, if you don't know about antenna theory you'd come to the conclusion that the vertical worked better and had more gain when that is not the case.