Simple rule to decide whether to decrease or increase the coil's inductance. If the plates are all the way apart, this is the control's minimum setting. A circuit with "too much". Can't make the capacitor smaller, you need to make the coil's inductance smaller. Stretching turns farther apart, or a short between two adjacent turns.
If this overdoes it, the Plate Tune will now appear to "peak" at the opposite extreme with the plates fully meshed together. That would indicate the need to push the turns closer together, or unsolder a jumper that's shorting a turn to the one next to it. Plates fully together, the circuit doesn't have enough. Could make the cap bigger, but the coil is easier to adjust.
If the plates are fully separated, reduce the coil's inductance.
If the plates are fully meshed together, increase the coil's inductance.
I aim to get the coil tweaked so the control will peak at the halfway point. Not that there is anything magic about it, but that peak position will be influenced by SWR. If the control peaks in the middle on my dummy load, there will be leeway in both directions when it's connected to an antenna.
Tweaking a pi-network coil is a bit like an artillery officer getting his barrel elevation right for range to target. First shot is short, lower the barrel. Next shot is long, raise the barrel half as far as you lowered it. If it's short now, lower it half as far as you raised it. They call it bracketing. Eventually you zero in on the target.
73