The EU version (which has FM, as well as the various European band configurations) lists for £99,50, and that converts to around $127 US.
President radios are not priced cheap, so the Anytone Smart CB will probably half the price of the President. I would anticipate the Bill FCC to sell for at least $125, but under $100 would probably be the price that would make it more desirable.
The President Bill FCC does have the smaller hand mic, the option to choose between an electret or dynamic mic, a USB charging port, and weather channels, 7 color display, and the 6 pin mic connector that allows the Uniden wireless mic to plug in directly.
I believe the Anytone mic is soldered directly to the radio, so changing mics is probably not an easy task, and you have to do some soldering/unsoldering to get to work on 11m. The question for the buyer is...will the President be worth the extra $$$