I think most people are under the impression that a low SWR means an antenna is tuned to resonance. SWR has nothing to do with resonance, a low SWR does not mean an antenna is tuned. It only means that the transfer of power from the feed line to the antenna will be good, which does not mean the thing will work well at all. The efficiency of an antenna isn't measured by SWR, it's measured by the lack of reactance present in the antenna. That lack of reactance is also the definition of resonance.
The idea is to first make that antenna resonant and then match it's input impedance to the rest of the antenna system (meaning the feed line and transmitter's output impedance).
Depending on how/where a 1/4 wave antenna is mounted it's input impedance is usually something between about 20 ohms and 35 ohms. That means that it's SWR if used with a 50 ohm feed line will be somewhere between about 2.5:1 to 1.4:1 give or take a little. If you see a 1:1 SWR then you'd better start looking for the reason for it, it's not normal.
There are a lot of reasons why an SWR reading isn't very informative. Using SWR as the 'measure' of a good/bad antenna just isn't very smart, sorry 'bout that.
- 'Doc