There are perhaps some simpler ways to state the point W8JI is making. Most people look at a model of well designed 5/8 wave GP antenna, modeled either in free space of over perfect ground and see a radiation pattern they like (for whatever reason) and see that it has some gain over other designs. One of the designs they often compare it to is a 1/4 wave GP because that is also a common antenna. They then leap forward to the conclusion that the 5/8 wave antenna is always better than the others, which is not the case.
This is the part that people miss. Where do you want the RF to go and does the antenna system that you are going to use accomplish this? Here's a real life example that Happy_Hamer shared with me a couple of years go. He was trying to hit a 2 meter repeater on top of the Sears Tower from his car while in downtown Chicago that had a 5/8 wave antenna on it. He couldn't reliably hold the repeater. He switched it over to a 1/4 antenna and had success every time. Why? because the 1/4 antenna put the RF in the direction that he needed to talk. The point is that with antennas, "better" is always framed around how well something is able to accomplishing the task at hand.
W8JI's post isn't discussing efficiency, but he is discussing effectiveness. Just because something isn't as effective as we think it is, doesn't mean it is ineffective. It just means that it may not be working as well as it could or should be. Another way of saying ineffective is "doesn't work". Clearly the Imax "works". But it can't work as effectively as a 5/8 GP typically should or could work because it doesn't have the groundplane at the base. Remember this part of W8Ji's post: "The reflection out some distance is how the antenna works and gets gain. Without that groundplane at base height for some distance, the feedline will radiate and the pattern also will not form properly." Nowhere does he say that the antenna won't work. It just won't be the perfect 5/8 wave GP model that everyone expects. And it may not work as well as a simple 1/4 GP.
Here is a link to his page where he shows the effect that groundplane can have on both 1/4 wave and 5/8 wave antennas. This is specifically modeled in a mobile environment, but the principles can be applied:
5/8th wave mobile antenna vs 1/4 wave