The "conversion" promise was made by a company desperate to sell a radio. Too many prospective customers were sitting on their hands waiting for 40-channel radios.
With typical federal efficiency the the FCC didn't publish the technical specs a 40-channel would have to comply with until some time after they announced the channel expansion. Turned out the rules wouldn't permit a simple channel-selector swap. Technical limits for a 40-channel CB were far tighter than they were to make a 23-channel radio legal. A 23-channel radio only had to meet limits for what RF came out the coax socket when you keyed the mike. The FCC had discovered that a 23-channel radio in a wooden cabinet was radiating the frequency of every crystal in it, along with a few others. This would interfere with a nearby TV and they placed new limits on what could legally leak out of a CB in receive AND transmit modes. They also set limits on how much RF could leak out the power cord, the mike cord, external and PA speaker jacks. Retrofitting all the filtering was not going to be practical. But for a few months there, they didn't know this and promises of upgrades from 23 to 40 went down the 541tter. Wasn't gonna be legal.
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