Once you apply audio to the gate of the power control FET, you are effectively modulating an RF stage in the HF rig rather than an IF stage. The difference in AM audio is dramatic and rivals the best sounding AM radios since this stage has very little bandwidth limitations and strong positive modulation peaks. The results are just like direct injecting audio into the Darlington, series pass modulator on a 148GTL with a lot more power. The spectral purity of that power is also very difficult to replicate with most external amplifiers available in that market.
You could just feed outside audio into this gate through a coupling cap but the radios mic preamp stages have plenty of headroom to modulate this RF stage with good quality audio once you bypass the limitations of the IF stage. The only other parts needed are the relay to switch the audio from the normal path in other modes, to the gate of the power control transistor (one connected to the wiper of the drive, carrier or power control potentiometer) in AM. One small switching transistor keys the relay through a resistor driven from a positive voltage present only in AM, typically found around the AM filter. Use a diode across the realy coil.
If the clean 100+ watts doesn't attract someone to an HF rig, the receivers on some of the higher end rigs like this one will make it so you never want to sit behind a CB again. The dynamic range and filters available in the HF rig make listening a pleasure. It's not that the HF rig will hear things on AM that a good double conversion CB won't. Their sensitivity here is often similar. The difference is the sound quality and the ability to use those filters under different receiving conditions. When the signal is weak, switch to a narrow filter and improve the signal to noise ratio. When the signal is strong, go wide and hear the full fidelity. Notch is great at removing carrier hetrodyne too.