What does that SWR meter tell you, what is it doing? It's comparing the impedance it sees at it's input side with the impedance it see at it's output side. (Actually, it compares the voltage or current relation between the two sides of the meter, which will correspond to the impedance.) That SWR meter is constructed to deal with 50 ohms impedance. If the impedance at the input side of the meter is different than 50 ohms then the meter will give an erroneous reading. You work through the circuit of an SWR meter and see if that's true or not. You won't believe it till you do, so do it.
The next thing is that SWR meter can only make gross readings of impedance, it has no idea what impedance consists of (resistance and reactances both (+) and (-)). There are a large number of combinations of resistance and reactances that will seem to be 50 ohms to that SWR meter when the 'R' is NOT 50 ohms. And, because of -where- that SWR meter is placed to get a reading, the feed line and the antenna's combined impedance is whats being read, NOT just the antenna's impedance. That's why the length of feed line can made a big difference IF the antenna's (load's) impedance isn't "50R +/- 0J". If the load's impedance is really "50R +/- 0J" then the length of the feed line isn't pertinent at all if it's characteristic impedance is '50 ohms'. The 'biggy' in the whole mess is that "J" (or "X" for the typical antenna analyzer). The "R" value os impedance is what determines power, that "J" or "X" doesn't contribute anything to power production other than to reduce/change it if present. Drag that 'R' value back to plug into the power equation, see what happens. That power is what's being radiated from the antenna. This is all AC remember, and reactances do not contribute to power production, only the "R" does.
Until YOU do that 'working through' stuff and prove it to yourself, you aren't going to take my word for it. So, prove me wrong. Or right! See for yourself. DON'T take my word for it, or anyone else's, prove it to yourself.
If an explanation of something has to go through some weird, contorted thinking to get to a solution, you are probably looking for the answer to a problem in the wrong place. If you know the load is right, and the SWR changes, it's a pretty fair bet that the load isn't the problem, so look for the problem each 'step' back up the line till you find it. If the load is right and the feed line is right, then what's the next 'step' back up the line? It's either the meter or the jumper between meter and amplifier, or the amplifier. Assuming that the meter is decent (not perfect, just decent), and the jumper is of 50 ohm characteristic impedance, where does that leave you? If that amplifier is a transistor amplifier which uses a common "no tune" output impedance circuit, I'm certainly willing to bet that's where the 'problem' is. It's a 'dead nutz' common problem with 'one size fit's all', 'no tune' circuits. That's also why a 'tube' type amplifier seems to 'cure' the problem. It doesn't have a "no tune" output circuit, you have to tune/adjust it for best output, which also means matching the impedance of the antenna system.
Hell of'a lot of trouble just so you don't have to twiddle a couple of knobs, ain't it?
- 'Doc