The 'start' of an antenna is always at the end of the feed line. So, are you considering the coax 'inside' that antenna as feed line? It isn't, it's part of the matching network. Think about it.
That choke isn't part of the antenna either. I have to guess that it's placement is for convenience of construction/assembly/set-up, makes things more 'idiot proof' so to say. A choke isn't a 'cure all' by any means, it isn't a 'sure' way of getting rid of CMCs (and in some cases, such as the 'A99'/Imax/etc, those CMCs are, or can be, used to advantage!
And that fabulous 1 - 2 dB of 'gain' over 'other' antennas of the same 'class'! If that isn't as normal as it gets with any two similar antennas, one being 'better' than the other, someone needs a reality check! And just for grins, 1 or 2 dB of 'gain' is very little, not worth the effort in most cases. There's more difference in the behavior of any two antennas coming off of the same assembly line than that.
Do I think this is going to be a viable antenna? Yes, I do. Do I think it's going to be exceptional in any way? Sorry, no I don't. Gotta admit it's some pretty good advertising though.
- 'Doc
(The 'trick' with most of this sort of stuff is recognizing exactly what IS said, versus what's implied.)