Must admit, this last game certainly did not have my full attention. I even quit watching after Goof thru the INT with about 4 minute left...Knew it was over at that point.
Halftime show, never seen any. I knew it was going to be LAME!
Halftime shows been downhill since maybe 2012...(Madonna) I worked that game in Indianapolis. Even better was the result GIANTS WON!
Not surprised ratings were down for this one.
I think the NFL did themselves a disservice when they moved the game till WEST Coast would see it mid- afternoon.
That killed the Superbowl party routine, so many had when it started at like Noon/West Coast and 2-3 PM EST...IMHO.
I think if you check ratings overall since the late starts, (with a few exceptions) that's when ratings began to sag in a downward trend.
NFL ratings were actually pretty good last few years, game attendance is down due to the really good job the networks do in the broadcasts.
However overall the NFL is the biggest money maker of any of the major sports.
Having spent 25 years working NFL Games in Indianapolis (and many other sports events)
The exception maybe NCAA Final Four weekend...otherwise NFL is still King of the weekends.
All the Best
Gary