I have only been saying this for maybe 20 years now. RCI needs to Shrink the RCI2950 down to the size of a Cobra 25-29 size but leave the front design alone. DSP for RX/TX audio, EQ built in RX/TX, user selectable audio band width, compression, selectable notch filter, hi cut, add 6m and give it a patch and software to allow it to be controlled with even more features from laptop interface. Make sure it can do all digital modes when patched into a laptop. Waterfall output etc....Bring it to market for $250 to $300 and run the rift-raf out of the market place.
They would have to get it right though the first time round. No craptastic encoders good tactile feel. No noisy harsh front end. Allow people to do asymmetric modulation, eSSB and hifi audio from software with no modifications needed. Maybe have a break out hub.
It would sell like hot cakes on Sunday! Every amatuer would love to hate it but would own one and at least 1/2 of hardcore CB types would own it as well. Give it a fantastic electret mic wired for powered ICOM mic's for global ease in mic compatibility.
Do not go stupid on power levels like a Stryker 955 so people can use all of their old amps from 1970's on up. Give it a built in antenna tuner that works automatically the mosfet finals you save will be your own! Make sure it folds back power as swr climbs and make sure it can not be damaged from reverse polarity operation!
Do not give it any adjustment pots.
Keep warranty returns down by discouraging golden screwdriver attempts with everything being software driven and fixed value component swaps for adjustment.
This is my quick dirty version I have gone into detail what I would like to see in the past.