That pic came from this or not.
Antenna Matching
Yep Lil'Yeshua, Audio Shockwave dug that image up from the website you noted above. This guy is big on mobiles that operate mostly in the 75-40 meter range, using very shortened radiators. In this area of the Ham bands..RF issues are a bit different from 11 meter operations, if that matters to you guys. Check out the very low frequencies used in the examples showing the MFJ analyzer.
Robb, just looking at pictures, as an argument, and without any context what-so-ever can be dangerous to good understanding, but CB guys do it all the time, so knock yourself out.
In an 11 meter mobile your about as good as you're going to get with performance...if your setup shows a true 1.7 SWR or less at the feed point. When the match is indicating 1.1:1 SWR at the feed point such installs are said to have added losses, in order to get the good SWR indication.
I'm not saying, one way or the other will show up as gain in performance, because either way you probably cannot effectively measure the difference in gain or effectivness...just using your radio, inline meter, or an analyzer. Some will argue, in this case, that the better SWR will surely show up as increase in gain, but I say, "...other than just using words, can you show me evidence of that?"
Check out the words in my signature, and think about it maybe making some sense.