@Captain Kilowatt
Well, yes, most CARS don't currently have CB's, which makes the headlights thing currently impractical, anyway; true enough. TRUCKS, on the other hand, still have have them, to some degree, though. Not as many as they did 30 years ago, but enough. When I find myself sitting in traffic, I generally know why, because of the radio chatter. If it's an accident, I usually know when/if the ambulance showed up, and when the tow trucks have arrived, when a lane is fixxin to clear, and which lane it is. I don't even have to ask anything; I just listen. As a bonus, the banter between the other drivers is amusing enough to keep me from getting irritated from having to sit. So, the radio is currently useful for that scenario.
In regard to De Beers, that's right. They picked up on a trend amongst the European elite, and made it practically a requirement amongst blue collar Americans. My point is the same; it was a very successful marketing campaign.
I don't think that young folks look at the radio as an inconvenience; mostly because they aren't even there to look at. Out of sight, out of mind. They don't think about them. The trick is to make the radio relevant to them. As it's a useful tool, it can be done.
Some advancements have been made in the CB world. I don't have much experience with SSB, but it is my understanding that Uniden managed to build the 980 with an extremely stable sideband. I have that radio, but have nothing to compare it to, so I can't speak to it from experience. Since the marketing is virtually nonexistent, though, why would they improve CB radio technology? Who is going to buy it? The only people who see the products are the decreasing number of people who still have an active interest. That's the point of a marketing campaign; to increase the number of people who have an active interest. Remind the general public that it still exists, and show them why it's relevant and useful.
I should note, incidentally, that I am considering the CB as a local communications tool, as it was intended. I wouldn't market it as long distance; there are better frequencies for that.
Maybe you're right, Captain. I don't know. But they should at least put forth some sort of effort. Really, they should have done that, years ago, when the hobby started to die off, initially. I don't think it's too late, though.